Helena is Chief Marketing Officer for Microsoft Sweden since September 2023. She is passionate about how technology can create new opportunities for people and organizations and is particularly passionate about how sales and marketing can collaborate on a new level to create synergies.
To empower Swedish Marketing leaders to drive digital transformation, Microsoft Sweden and Ledarna, the Swedish organization for managers, are jointly launching a new AI agent — The Chief Marketing Officer. The goal is to help marketing managers integrate generative AI into their daily work and thereby strengthen both strategic initiatives and operational efficiency. Data indicates […]
Helena Kappen
Chief Marketing Officer Sweden
With Microsoft Azure as a cloud service, SML-IT only pays for the resources used. “We don’t have to have an expensive server hall in a basement in Lysekil. In addition, we are better protected with Azure,” says Anders Siljeholm, IT Manager. Twelve years ago, Sotenäs, Munkedal and Lysekil began working together to create a common […]
Helena Kappen
Chief Marketing Officer Sweden
All fast-growing companies know how hard it is to grow without losing quality along the journey. For a car company like Polestar, with a high-end product and a strong brand image, the relationship to customers and potential customers is extremely important. So how do you achieve higher customer satisfaction and lower your costs per customer […]
Helena Kappen
Marknadschef Microsoft Sverige
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